The ENTOUCH Blog

12. 20. 2017

Using Facility Management Analytics to Get to Know Your Customers

Facility management analytics provide a better, more thorough view of your customers’ wants and needs, key factors affecting facilities management.

Facility management analytics is an excellent tool for helping multi-site retailers learn more about their customers. Analytics can help retailers position inventory in the right places, devise targeted marketing campaigns and improve the customer experience. However, facility managers need to know how to use analytics differently to drive strategic insights and use big data to learn the most about consumers.

What Descriptive Analytics Say About Consumer Behaviors

Understanding customer behaviors are essential to the marketing campaign and creating an environment that is conducive to customers wants and needs. In facilities management, descriptive facility management analytics aggregate data to produce statistics to describe customers’ behaviors. This information is used to create benchmarking metrics for tracking customers’ needs and demands on brick-and-mortar retailers.

Using Predictive Analytics to “Predict” Consumer Behaviors

As explained by Dr. Angela Hausman of Business2Community, information gleaned from descriptive analytics empowers the next level of facility management analytics, known as predictive analytics. As the name implies, predictive analytics help “predict” consumers’ behaviors. While predictive analytics can help identify specific demographics and consumers’ expectations for the customer experience, predictive analytics and facilities management can be leveraged to ensure facility asset perform as expected to meet such demands.

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Applying Prescriptive Analytics to Meet Future Customer Demands

After identifying what customers will want, it is how an organization can ensure it meets these demands. In other words, what does a multi-site retailer do to meet the future requirements of customers? That question involves the use of prescriptive analytics, which defines important strategies and activities, such as improving the efficiency of HVAC systems, to meet, if not exceeds, customers’ future expectations.

How Does It Affect Facilities Management? 

The triad of analytics effects facilities management processes by empowering facility managers to make an informed decision that aligns with the needs and wants of customers. Over the past years, the emphasis has moved from saving money to ensuring a positive customer experience, and as a result, better customer experiences lead to higher profitability and loyalty among customers. In fact, up to 46 percent of businesses actively use analytics to build customer loyalty. Thus, using facility management analytics to now understand more about customers is key to ensuring continued growth and success.

Improve Customer Service With Facilty Management Analytics Today

Customers are generating huge sums of data every second, and this information has great promise for retailers. However, these possibilities lacked value if not connected and joined with your existing facilities' systems. Unit your facilities' assets with customer relationship management now, and get to know more about what your customers want. Contact ENTOUCH online, and see the difference analytics can make in understanding your customers today.

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