The ENTOUCH Blog

05. 21. 2018

How Energy Management in Retail Positively Impacts Guest Experiences

Understanding the various factors affecting energy management in retail can be complicated. HVAC system run-time, energy use for lighting systems, inventory tracking, and fulfilling e-commerce orders make the process even more complicated. Unfortunately, customers will leave retailers in a heartbeat when something goes wrong within the store itself. That is the reality of the modern economy, and Facilities Managers need to understand how energy management in retail impacts guest experiences and overall costs, as explained by FacilitiesNet.

Lackluster Energy Management in Retail Diminishes Guest Experiences, increasing costs

A lackluster energy management in retail program effectively increases the operating costs of the facility. Standard business rules dictate increased overhead costs result in less profitability. Therefore, companies are forced to increase product price points to stay competitive, which will drive away customers. Further, poorly deployed and implemented energy management in retail can result in negative experiences.

A malfunctioning HVAC unit will gradually increase room temperature, increasing agitation among guests. Poor lighting may lead guests unable to thoroughly review a product before purchase, and if a quest does purchase a product in low light, he or she may be more likely to return the product due to an inability to thoroughly review it prior to purchase, reports Madison Gas and Electric Company. Each example reduces guest experiences, adversely impacts brand value, and increases overhead costs.

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Lasting Benefits of Implementing a Proven Energy Management Platform Extend Beyond Energy Cost Savings

The benefits of implementing a proven energy management platform encompass all effects on guest experiences. Guests can be kept comfortable, and comfortable environments are more likely to reduce conflict. For team member productivity, keeping a facility in top-notch shape may improve team member morale, reduce turnover, and improve guest service levels. Ultimately, the retailer can move more product, please more guests, reduce costs associated with each transaction, and achieve cost savings from reduced energy use.

Steps to Successfully Implement Energy Management in Retail Effectively

Implementing energy management program in multi-site retail establishments is a no-brainer, but novice or inexperienced Facilities Managers may not know where to begin. To ensure nothing is overlooked during implementation, Facilities Managers should follow these tips when implementing a new system or procedure:

  1. Understand the challenge.
  2. Identify the low-hanging fruit.
  3. Identify the level of energy management maturity in your organization.
  4. Create a plan for the best way to begin the process
  5. Evaluate the established vendors who offer energy management in retail.
  6. Conduct an energy assessment.
  7. Retrofit assets were possible.
  8. Address issues identified after implementation.
  9. Provide ongoing training to team members.
  10. Deploy systems across your enterprise.
  11. Share feedback with stakeholders.

Kickstart Your Energy Management Program Today

An energy management program can improve profitability, but a great, well thought out energy management program will dazzle guests, streamline operations, and cut costs tremendously. Instead of facing an uphill battle with stakeholders and lackluster results, ENTOUCH can handle the implementation and management of your new energy management program. Find out more about their smart building solutions and managed services by visiting ENTOUCH online or calling 1-800-820-3511.

 

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